Wink responsive website

Wink Cannabis: Elevated Digital Experience

This project focused on designing and delivering a premium, mobile-first website for Wink, a Canadian cannabis company dedicated to an elegant and modern brand identity. The goal was to translate their sophisticated branding guide into a responsive digital experience that feels luxurious and intuitive, particularly for mobile users.

The Challenge: Elegance Meets Compliance
Wink required a website that was not only aesthetically stunning and true to their “elegant and modern” brand but also compliant with strict Canadian cannabis regulations (e.g., age-gating, content restrictions). The primary design focus was the mobile experience, ensuring that the high-end visuals and complex product catalog were easy to navigate on small screens.

The Solution: A Modern & Responsive Platform
I designed a clean, elevated digital canvas that fully respects the Wink brand guide. Key design elements included:

Premium Aesthetic: Focus on ample white space, high-quality photography, and bespoke typography to convey elegance and sophistication.

Mobile-First UX: Prioritizing the mobile user journey with accessible navigation, optimized image loading, and clear product presentation.

Compliance Integration: Seamlessly integrating required regulatory features (like age verification) without compromising the elegant design.

Collaboration and Execution

The success of this project relied heavily on a close partnership with the development team.

Design: The responsive designs were meticulously crafted to ensure the vision of the brand guide translated perfectly into functional UI elements.

Developer Collaboration: I worked in lockstep with the developer to ensure pixel-perfect fidelity between the design and the final code, troubleshooting responsive layout breakpoints and interaction design to guarantee a flawless user experience.

The result is a responsive website—heavily focused on the mobile version—that serves as a premium digital gateway for the Wink brand, blending regulatory compliance with cutting-edge modern design.

Focus Points: Brand Guide Fidelity, Elegant/Modern Aesthetic, Mobile-First Design, Cross-Functional Collaboration, Regulatory Compliance.