Designing banner ads presents several challenges, especially given the limited real estate and the need to capture the audience’s attention in a cluttered online environment.
Online users are bombarded with ads daily, leading to banner blindness. Your ad must stand out in the midst of this visual clutter to capture attention.
The ultimate goal of a banner ad is to drive clicks and conversions. Designing it in a way that encourages viewers to click can be a significant challenge.
1 January, 2023
Banners