Bowlsalads

I was in charge of designing the complete identity of this new salad bar, starting with naming and following the brand identity. The design elements include selecting a fresh and vibrant color palette to convey the healthiness of the salads. The design process begins with extensive research into the salad bar’s brand identity and target audience. In the visual design phase, the chosen color scheme, typography, and imagery are integrated to create a cohesive and engaging user experience. Regular feedback and testing were critical to fine-tuning the design elements and ensuring the brand effectively communicates the client’s commitment to freshness and delicious, healthy options.