Culvana

I partnered with Culvana, a cutting-edge SaaS platform, to create its entire brand identity and foundational design system. Culvana uses Artificial Intelligence to streamline the complex administrative needs of modern kitchens and restaurants, specifically managing inventory, recipes, and critical tasks. My work began with developing a strong, professional logo and a distinct, memorable symbol that could stand alone, ensuring instant brand recognition. This powerful identity was then translated across all touchpoints, including stationery, trade show materials, branded apparel, and the core user interface, establishing a unified and sophisticated presence that speaks directly to efficiency and technological innovation.

The resulting brand effectively positions Culvana as the AI-Powered Solution for Recipe Costing & Profitability. In designing the initial UI and applying the brand across various mockups—from digital interfaces to kitchen merchandise—I focused on creating a clean, trustworthy, and user-centric visual language. Furthermore, I went beyond the design phase by handling the technical execution of the site, which I meticulously built and developed in Webflow. This ensured that the final production site perfectly matched the design vision and maintained a high level of performance and responsive quality across all devices.