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Insoles store

I partnered with Insoles.com, a Minnesota-based retailer, to completely redesign their online store with a focus on enhancing the user experience and modernizing the visual appeal. My work began with detailed wireframing to map out the customer journey, followed by the creation of a cohesive design system in Figma to ensure scalability and consistency. I applied this system across all critical areas of the responsive site—including the homepage, main section pages,...